Are you seeking a new, effective SEO strategy to help grow your business and expand your brand to a different audience? Without a well-developed SEO strategy, your website will have a difficult time ranking on search engine like (Google, Bing, Yahoo or any other), making it a challenge for your company to reach a new audience.
Using an SEO strategy can boost your brand credibility, increase conversions and introduce your products to a new audience. If you are not familiar, Search Engine Optimization (SEO) refers to a set of marketing rules that focus on expanding the visibility of your website and content in the organic search (unpaid results) of major search engines.
SEO consists of technical and creative elements including the keywords you choose to help people find your website, the way other websites link to you, how fast your website loads, and much more. Effective SEO drives traffic to your website, improves your rank in search results, and increases brand awareness.
Let’s know the 5 most important elements for formulating a successful SEO strategy to ensure that your target audience can find you online.
#1 Competitive analysis
Competitive analysis is the process of evaluating your competition for the sake of improving your SEO strategy. Analyze your competitors’ organic search rankings, online reviews, blog strategy, and backlink profiles. Then, dig into their user experience, social media, target audience segments, USPs and differentiators.
You could take your analysis further by doing a technical SEO audit. Review their site health, technical SEO implementation, page load speed and mobile-friendliness.
Your competitive analysis should of course include your main competitors. However, it’s critical that you also include your online competitors. Include websites that occupy Google page one for your target SEO keywords even if they aren’t direct competitors.
#2 Keyword research
Keyword research is at the foundation of any solid SEO strategy. Research your list of target keywords and goal keywords (keywords you hope to rank on in the near future. Modify and add new keywords to stay on top of search and industry trends. It’s important to use marketing software, like Google Analytics, to continually track keywords to see how you’re ranking over time. This will help show you what needs to be changed or maintained in your SEO strategy.
#3 SEO Plan
SEO strategy has evolved significantly over the last decade. It is no longer sufficient to simply select a few keywords and load them into the code of a webpage.
Today, a comprehensive SEO strategy outlines the goals you expect to achieve through organic search, and documents, in detail, basic SEO elements that need to be present on each and every page including Page Meta Title, Meta Description, H1 Tags, Alt Text image, Body Content, Links & more.
Your SEO plan should contain short-tail keywords, long-tail keywords, and branded keywords that bring in your target audience.
Your plan should also focus on profiling your personas to find out what they are searching for, as well as what your competitors are doing online so you can overcome the competition through a comprehensive SEO strategy.
#4 High-Quality Content
Even if you master all of the technical components to search engine optimization, you must have high-quality, relevant content on your website. This content will not only help your website rank well, boost engagement, and bring customers through your marketing funnel, but it will give your pages improved bounce rates (meaning visitors will stay on your website longer). Content comes in many types and channels, including:
- Blogs / Articles
- Landing pages
Linking your website to other websites with high authority that have similar content is a very important part of SEO. You will want to give this serious consideration and will want to research websites similar to yours so that you can include their links in your content. You may also want to consider blog posting, which is a very effective method of having your website rank high in Google’s search listings. Website linking is a fundamental part of SEO, so you must give it serious consideration before setting up your SEO strategy.
SEO is an essential requirement for business websites now. The competition in the online world is tough, and staying ahead is a must. Keep all your webpages SEO optimized as you now know ‘Google ranks webpages, not websites.
It’s better to explore potential web pages to rank rather than focusing just on the homepage. Keep these mentioned things including Keyword Research ready before diving into your SEO strategy.
Spexia Technologies is a leading SEO Agency in Pune to get started with your SEO & Digital Marketing with us to reap the real benefits of bringing your business online. Feel free to connect with us. We would love to shoot up your website ranking soon.