Social media marketing can empower small businesses and opens opportunities formerly reserved for large organisations. It can feel awful and scary, but do you ever hear of a small business experiencing social media downfalls? Not really.
Social media marketing requires good strategy and creativity. Social media for small business makes complex business processes accessible, gives you direct access to market research and opens up world markets for you.
Here are the top 10 positive benefits of social media marketing for business.
1. It is Free
Yes, That is correct. Social Media is free to create social media profiles or page and post organic content. For some, that may be enough, and the quality of the content may promote the content on its own. However, if you’d like to go the extra mile and promote it further, paying for promotion will help increase exposure.
You can promote your business on Facebook or Instagram or Twitter for any budget. Facebook and Instagram also automatically direct your ad toward users that are interested in what you’re advertising. Twitter works the same way.
2.Increase Brand Awareness
Social media is the ideal tool for brand awareness, and brand awareness equals money. Because the more individuals that know about your company, the more purchases go your way.
How does customer hear about your company? You create social media pages for your business and start posting and interacting with your followers.
3.Increasing Website Traffic
Using social media and linking it to your website will increase your traffic tremendously. Whether you prefer to post on Facebook, your small business can use social media platforms to increase traffic to its website.
Once customers visit your site, they can learn more about your products and services. If you’re tech-savvy, you can even have an online store that will seal the deal without even asking customers to leave their homes.
4. Show Business Authenticity
Some brands communicate more like robots than people. And when you can’t showcase your business mission and values through social media, your business will often suffer and lose relevance in the customer’s mind.
Use social media to share your business personality, highlight what you are all about, and be authentic. Tell authentic stories one Facebook, Tweet, and Instagram picture at a time to reach your customer’s minds and hearts. Social media is inherently social, about people-to-people interactions, which your consumers prefer above all.
Social media marketing turns out to be a very cost-effective tool to introduce your products and services in the marketplace, especially for digital startups and SMEs
Either you are posting promotional offers on Facebook, adding an engaging post on Instagram, uploading a pin on Pinterest or using LinkedIn to make contacts, it doesn’t cost you anything. The only thing that you spend here is your time and creativity.
6. Enhances Target Market Knowledge
To make your mark in this competitive market, it is extremely important to “know your customers”.
Social media marketing helps to foster target market knowledge by analyzing data of customers like educational qualification, age bracket, geolocation, economic status and much more. It helps to build a strong database of customers.
7. Protect Online Reputation
We believe that a business is only as good as its reputation and if a brand has a lazy online presence that looks like a ghost town. Since your online reputation is key to the longevity of your business, the businesses who put forth consistent social media efforts spread their digital footprint and control a positive conversation about their brand.
Use social media to showcase creative ideas, well-designed posts, and thoughtful comments to boost your online reputation.
8. Connect With Other Businesses
Social media does more than just help you to find customers but it also helps you to connect with other businesses and entrepreneurs.
Make a profile for yourself on Facebook or LinkedIn. This will permit you to connect with businesses and professionals there. Making those connections now could benefit you in unexpected ways, so accept requests from reputable professionals on social media.
9. Keep Your Customers Up-To-Date
Social media is one of the best and easiest ways of keeping your customers updated with your new products or upcoming events. If your business makes a huge announcement about a new product or an exciting event, it’ll catch on and get people excited.
10. Improved Customer Service
Social media marketing strategies help digital startups and SMEs to engage with customers in the most effective manner.
There are many benefits of social media but you can’t plug into all of them in limited time. Social media is work-intensive; results come from hard and consistent work. Be selective and invest in social media actions which offer the most significant payback for your business.